Data Processing

A client's marketing database is only as effective as the accuracy of its content and the expertise of its data manager. Creative Mailing and Marketing employs a "best in class" complement of programmers and data processing support personnel that have years of experience in the capture, processing, manipulation and output of mail files. Our service professionals are highly regarded for their ability to manage the most complicated, matrix and multiple cell based applications.

Services provided include tape and diskette conversions, FTP file transfer, merge/purge, duplicate elimination, CASS Certification, DMA suppression files, address standardization and postal presorting. Each is designed for list hygiene, accuracy and the achievement of reduced postal rates. Business partners provide additional content expertise and complementary business services.

Value added business tools such as Firstlogic (Postalsoft) and PrintNET's (GMC) Letterart Software enhance client service deliverables. Each is flexible in their application and offers superior sortation and flexible image results. Our working knowledge of PrintNET creates competitive advantage for clients through enhanced font manipulation, an extensive "letterart" font library, faster letter setup and modification as well as the ability to reduce versioning and net postal costs. Other Creative Mailing and Marketing resources include BMC/SCF postal analysis and Mail Monitor (utilizing USPS Planet Code Technology). These solutions are performance based and designed to improve time to mail box, communication of delivery and reduced postage rates.